Do you want to change the world?
At Endeavor Schools we are changing the world one child at a time. Endeavor Schools is a growing family of private schools committed to creating better education for a better world.
Making a significant, lasting, positive difference in the communities we serve begins and ends with our people. At Endeavor Schools, we are dedicated to partnering with team members who have the courage, skills, experience, and desire to help us strengthen our team and deliver on the promises we make to the families we serve.
The Senior Content Manager creates and implements compelling omnichannel campaigns to drive growth, as well curates innovative content to continue to provide an exceptional customer experience and strengthen our brand reputation as a leader in the education space. The Senior Content Manager will lead all strategic and tactical creative initiatives for external and internal communications and campaigns including customer acquisition channels (paid and unpaid digital, field events, referrals, retention, employee communications, and public relations), as well as manage the content team. The Senior Content Manager will also work closely with outside creative, media, and web agencies.
Key Responsibilities:
- Build and lead the content strategy: Develop creative plans for acquisition, brand, referral, and retention campaigns, and translate them into clear roadmaps, editorial calendars, and 30-day tactical plans.
- Manage end-to-end creative execution: Oversee all creative projects from concept through delivery, ensuring timelines, budgets, quality standards, and brand consistency are met across digital, print, and omnichannel campaigns.
- Lead and grow the creative team: Recruit, train, and manage designers and content creators; assess team needs and scale the department as the organization grows.
- Create compelling content: Write and curate content for web, blogs, paid/organic social, press releases, and internal requests, serving as a fractional writer for ~50% of output.
- Collaborate cross-functionally: Partner with internal teams and external agencies to develop creative strategies, run acquisition campaigns, gather insights, and support functional projects.
- Strengthen brand integrity: Ensure unified brand voice and design across all channels; review and approve creative assets to align with goals and best practices.
- Lead Public Relations efforts: Develop PR strategies, craft press releases, support crisis communications, and guide external messaging.
- Analyze performance and optimize: Track campaign results, report insights to leadership, monitor website and content engagement, and use data to refine strategies.
- Own departmental operations: Manage creative budgets, vendor relationships, KPIs, approvals, and the overall workflow of internal and external creative partners.
Experience and Education:
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field (Master’s preferred for some roles)
- 5–7+ years of experience in content creation, strategy, and management
- Proven experience leading content teams or managing cross-functional projects
- Strong writing, editing, and storytelling skills across multiple formats (web, email, social, video, etc.)
- Expertise in content strategy, SEO, and audience engagement
- Familiarity with CMS platforms (e.g., WordPress, HubSpot), analytics tools (e.g., Google Analytics), and project management software
- Ability to align content with brand voice, business goals, and user needs
- Experience with content performance tracking and optimization
- Ability to lead and mentor content creators and collaborate with marketing, design, and product teams
- Strategic thinker with strong organizational and communication skills
- Comfortable presenting ideas and results to stakeholders
Why work for us? Because we truly care about our people!
Endeavor Schools is a growing family of private schools united by the belief that families deserve schools that are worthy of their trust. The mission of Endeavor Schools is to empower our schools with the tools, resources, and support required to deliver on the promises made to our children and families. Our vision is to create optimal teaching and learning environments that transform the lives of those we serve.
Endeavor Schools is an equal opportunity employer.